The screens you see every day? They're ours.
When you wait at the train station in the morning, walk through the city centre at noon, or stand in the supermarket in the evening – the digital screens around you are operated by us. And now you can use them.
Advertising that can't be skipped.
Digital out-of-home advertising reaches people in their daily lives – no ad blockers, no algorithms, no skip button.
Real attention
Waiting at the station, eye contact in the pedestrian zone – digital out-of-home catches people in moments of natural attention. Not in the background, but right in the middle of it.
aided ad recall after a single contact
BÄS Study 2025, Facit Research
Reach like no other medium
No other advertising medium reaches as many people as quickly in public space. Every week, every city, every target group.
of the population aged 14+ reached in one week
ma Out of Home / Ströer Media Data 2025
Multiplier in the media mix
Digital out-of-home works on its own – but combined with online or social, it becomes a multiplier for your entire campaign.
ad recall in cross-media mix (TV + DOOH + online video)
BÄS Study 2025, Facit Research
Digital out-of-home is the most sustainable advertising medium: 0.007g CO₂ per contact with green energy. For comparison: other media produce up to 1,500× more CO₂ per contact.
Ströer Sustainability Report / German Outdoor Advertising Association
From post-reunification start-up to Europe's largest DOOH network
Founded in 1990, listed in 2010, over 2 billion euros in revenue today – and still led by the founders.
Founded
Udo Müller and Heinz W. Ströer found Ströer City Marketing GmbH – securing advertising rights in eastern Germany early on.
First Infoscreen
The first Infoscreen goes live at Munich's Odeonsplatz metro station – the birth of DOOH in Germany.
National expansion
Acquisition of Deutsche Städte Medien and Deutsche Eisenbahn Reklame – Ströer becomes the national market leader.
IPO
Ströer goes public on the Frankfurt Stock Exchange. Opening price: €20.60.
Media house
Acquisition of t-online and InteractiveMedia from Deutsche Telekom – Ströer becomes a media company.
MDAX-listed
11,850 employees, €2.05bn revenue, over 300,000 media assets. Listed in the MDAX on the Frankfurt Stock Exchange.
Founding families hold ~43.5%
Publicly listed, but with entrepreneurial spirit. Udo Müller (Co-CEO, founder) and the Ströer family continue to lead the company.
86% market share in Germany's major cities.
When you book with Ströer, you book with the undisputed market leader. That means: more locations, better spots, higher quality.
of Germany's largest cities are marketed exclusively by Ströer
invidis / RBL Media Analysis
municipal contracts for street furniture and digital infrastructure
total media assets – from city light posters to Public Video screens
More than advertising space
Ströer screens are part of urban infrastructure: bus shelters, digital information vitrines, real-time traffic data. When you advertise here, you appear alongside news from t-online – Germany's highest-reach news portal, owned by Ströer.
The most sustainable advertising medium. Measurably.
Digital out-of-home is structurally the most efficient medium – one sender, millions of recipients. Ströer goes even further.
CO₂ per ad contact (green energy) – 60 to 1,500× more efficient than other media
green energy for all digital media assets
CO₂ emissions since 2019 group-wide
pro bono media value annually for social organisations
Digital playout instead of printing, logistics and disposal
Green bus shelters and vertical gardens in German cities. Clear target: net zero by 2050.