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Source: stroeer.de

Connected Ad | Public Video

ADAC - Summer Campaign for Travel Health Insurance

ADAC used synchronized connected-ad delivery to communicate a seasonal insurance offer with strong context relevance.

Industry

Insurance

Goal

Activate a seasonal offer with strong context relevance

Where the ads ran

Connected Ad + Public Video

ADAC campaign creative across digital outdoor media placements
Connected Ad | Public Video

How the campaign ran

Challenge

Insurance messaging must appear at the right moment to be perceived as relevant.

Strategy

The campaign orchestrated coordinated delivery across digital touchpoints and aligned timing, location and benefit messaging.

Execution

The synchronized presence created a consistent brand experience along key mobility routes in Munich.

At a glance

Duration

18.07.–31.07.2025 (Connected Ad), 16.06.–03.08.2025 (national)

Media type

Public Video Station

Cities

München

Highlight

Connected Ad – synchronisiert über mehrere Screens

Agency

Mediateam 360° / Mediateam Regio

Watch video

What you can take away

  • Seasonal relevance depends on timing

    Insurance offers perform better when visible in real decision windows.

  • Connected delivery improves recall

    Cross-screen consistency reinforces the brand message.

  • Benefit messaging must stay concrete

    Specific everyday use cases improve perceived relevance.

How the campaign performed

Real numbers from this campaign.

Online visibility (impressions)

+22 %

vs. prior period Jul 4–17

Increase in SEA brand campaign impressions in the Munich area during broadcast

Ad clicks

+27 %

vs. prior period Jul 4–17

Increase in SEA brand campaign clicks in the Munich area during broadcast

Gallery

ADAC campaign creative across digital outdoor media placements
ADAC campaign creative across digital outdoor media placements

Inspired?

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