Public Video | Dynamic Creative
SunExpress - Dynamic Creatives for the DFB Cup Final
SunExpress adapted creatives in real time to the match narrative and increased relevance in fan moments.
Industry
Aviation & Travel
Goal
Event-based brand relevance
Where the ads ran
Public Video Infoscreen + Station
How the campaign ran
Challenge
A static message would have been too slow and less contextual in a live sports environment.
Strategy
The campaign played motivating pre-match messages and switched to result-based creatives after the final whistle.
Execution
The brand stayed relevant throughout the event arc and generated strong attention in Frankfurt and Berlin.
At a glance
Duration
02.06.–04.06.2023
Media type
Public Video Infoscreen + Station
Cities
Frankfurt, Berlin
Highlight
Dynamische Ausspielung je nach Spielergebnis
What you can take away
Timing beats volume
Relevance rises when messaging is synchronized with precise event moments.
Define trigger logic early
A clear rule set enables rapid creative switches without quality loss.
Use context as a creative lever
Event logic and brand narrative must be designed as one storyline.
Gallery
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