Skip to main content
Ströer
How it worksInspirationWhy Ströer
LoginStart planning
Navigation
How it worksInspirationWhy Ströer

Enter your email and we'll send you a login code.

DeutschEnglish
  1. Home
  2. Inspiration
  3. Domino's – Advertising right where the customers are
Source: stroeer.de

Public Video | Local campaign

Domino's – Advertising right where the customers are

Domino's ran digital screen advertising around each store individually, reaching audiences exactly in each store's catchment area.

Industry

Gastronomy

Goal

Drive more visitors to each store

Where the ads ran

Public Video Infoscreen + Station, supplemented by classic poster advertising

Domino's campaign creative on a digital screen in a transit environment
Public Video | Local campaign

How the campaign ran

Challenge

Advertising booked across broad networks reaches a lot of people — but not specifically those who actually live near a store.

Strategy

Each store was individually planned with a two-minute drive-time radius. Within that zone, ads ran on digital screens — Public Video Infoscreen and Station — supplemented by additional placements nearby.

Execution

Instead of a uniform network, each store got its own placement pattern — with clearly higher visibility exactly where customers actually come from.

At a glance

Duration

18.07.–24.07.2022

Media type

Public Video Infoscreen + Station, ergänzt um klassische Plakatwerbung

Cities

bundesweit (Umkreis Domino's Stores)

Highlight

Filialindividuell geplant – je nach Store unterschiedlicher Radius

What you can take away

  • Local beats blanket coverage

    Store-individual planning by drive time reaches the right audience more precisely than predefined standard networks.

  • Catch customers on the way

    Advertising works best when it reaches the audience in the decision moment — on the way to the store, not just outside it.

  • Digital screens hit the activation moment

    Public Video Infoscreen and Station deliver the offer creative right along commute and shopping routes.

Gallery

Domino's campaign creative on a digital screen in a transit environment
Domino's campaign creative on a digital screen in a transit environment

Inspired?

Start your own campaign.

More inspiration

SunExpress campaign creative on a digital public screen in an urban transit settingPublic Video | Dynamic Creative

SunExpress - Dynamic Creatives for the DFB Cup Final

SunExpress adapted creatives in real time to the match narrative and increased relevance in fan moments.

De'Longhi cold brew campaign visual on a digital outdoor displayPublic Video | Advertorial

De'Longhi - Cold Brew as a Public Video Advertorial

De'Longhi translated the cold brew trend into a high-impact, editorial-style ad format on digital screens.

ADAC campaign creative across digital outdoor media placementsConnected Ad | Public Video

ADAC - Summer Campaign for Travel Health Insurance

ADAC used synchronized connected-ad delivery to communicate a seasonal insurance offer with strong context relevance.

Ströer
Contact•FAQ•Imprint•Data Privacy•Terms & Conditions•